Design Principles
Four tips for designing anything, ever.
Design
for Journalists
Design is
Invisible
Clearview Hwy
Clearview Hwy
Not so Invisible
"Turn on the bottom left burner"
Instructions, much?
“When a device as simple as a door needs an instruction manual, it is a failure.” - Don Norman
Not that invisible
Beauty
Craigslist
Proof that ugly things can be well designed.
Proximity
Group related things together
Proximity
Proximity
Alignment
Find a line and stick with it
Alignment
Alignment
Alignment
Alignment
If you're
going to make it
CENTERED
be obvious, plz
Alignment
Now, an Exercise!
Before & After
Contrast
If its not the same, make it very different
Contrast
SIZE
You can't contrast 12pt with 13pt
Contrast
Contrast
COLOR
You can't contrast black with dark brown. srsly.
Contrast
Contrast
Contrast
don't be a
WIMP
if it's supposed to be different, make it different for goodness sake!
Contrast
Contrast
Contrast
Repetition
Pick a visual element & use it over and over
Repetition
Repetition
Repetition
Repetition
Repetition
Repetition
To Summarize:
Proximity
Alignment
Contrast
Repetition
Principles In the Wild
Just your everyday credit card disclosure statement
Principles In the Wild
A total redesign!
Before & After
Now, an Exercise!
Before & After
Want more?
lenagroeger.com/design
Two Books
