Contrast
If its not the same, make it very different
Intro to
Design
Data Institute, July 2024
OR
why anyone in journalism
should care about design
Design is
Invisible
Clearview Hwy
Clearview Hwy
Not so Invisible
"Turn on the bottom left burner"
Instructions, much?
“When a device as simple as a door needs an instruction manual, it is a failure.” - Don Norman
Not that invisible
Beauty
Craigslist
Proof that ugly things can be well designed.
Design Principles
Four tips for designing anything, ever.
Contrast
Contrast
Contrast
Contrast
Contrast
don't be a
WIMP!
(If it's supposed to be different, make it different for goodness sake.)
Contrast
Contrast
Contrast
Contrast
Repetition
Pick a visual element & use it over and over
Repetition
Repetition
Repetition
Repetition
Repetition
Repetition
Alignment
Find a line and stick with it
Alignment
Alignment
Alignment
Alignment
Alignment
Proximity
Group related things together
Proximity
Proximity
Proximity
Proximity
Proximity
To Summarize:
Contrast
Repetition
Alignment
Proximity
A useful (slightly unfortunate) way to remember...
Just your everyday credit card disclosure statement.
A total redesign!
Before & After
Just your everyday resume.
Before & After
Two Books
Thanks.
Lena Groeger | @lenagroeger